Andrew Spicer

Managing Director of QRI

As a senior research designer and analyst at QRI, and the manager of day-to-day research operations, Andrew Spicer has developed a broad and rich experience across hundreds of projects since he joined the organization in 1998.

Andrew spearheads the design and implementation of both our quantitative and qualitative initiatives, guiding them towards the delivery of actionable strategic recommendations.

Quantitatively, Andrew leads our drive to uncover deep insights through innovative approaches to collecting and analyzing data. In addition, as a qualitative moderator, he has conducted focus groups and interviews across the continent on topics as diverse as funerals in Mississippi and high tech in San Francisco, chocolate in Halifax and burgers in Winnipeg