Over the years our innovative research designs and strategic approaches have been applied to a wide range of product and service categories, including food and beverage, restaurant, confectionery, pharmaceutical, financial services, telecommunications, media, and automotive.

We have a wealth of experience conducting standard projects, such as branding and positioning, new product development, market structure, and segmentation. But, we take equal pride in tackling challenging topics or advanced analyses, and have done numerous multicultural (and multilingual) projects, as well as qualitative work with kids.

The depth of our experience, and ability to strategize both globally and locally, is illustrated by the high profile brands we’ve worked on.