Strategic DirectionMaking our clients winners in their competitive arena has been the cornerstone of QRI’s own success and leadership in the field of consumer research.

We believe that even in the most seemingly generic product categories it is our responsibility to deduce and interpret unfulfilled consumer needs and aspirations and to develop branding recommendations that are powerfully motivating, and relevantly in-step with specific target market dynamics.

To achieve these goals, we carefully understand our client's business needs, and develop a plan to address the specific challenges of the project.  This means bringing fresh thinking to each study rather than relying on stock approaches.  Flawless professional execution and rigorous analytical thinking are the remaining ingredients that allow us to deliver not only insights but strategic recommendations that make a difference.