QRI
Products
While we have one philosophy, our tools are myriad. We
believe research programs should be freshly constructed on
the basis of the project deliverables, the available budget
and our considerable knowledge base of research dynamics
acquired over the past 30+ years.
Additionally, as the
market is in a constant state of evolution, we are committed
to research innovation and experimentation that can capture
new trends, new sub segments and new ways of looking at
products and brands.
Qualitative Research
Discovery, insight and directional findings based on groups or interviews with small samples of your target.
Blognography
Innovative approaches for developing consumer insights online, using live groups/interviews, message boards, or "blognography".
Research Television
Video-based research that allows your organization to connect directly with target consumers, via products ranging from economical interview segments to in-depth documentaries.
Quantitative Research
Telephone, web, or face-to-face studies, backed up by the weight of numbers.
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