As a bilingual qualitative researcher based in Montréal, Roni Simco’s 20-year career in qualitative marketing research spans a wide range of product categories and areas of study. She has worked extensively in many areas of consumer packaged goods and services, including: food and beverage, beauty and personal care, pharmaceuticals, and finance with the focus on such initiatives as branding, positioning, concept and product development, and communications.
After pursuing her BA and MBA studies at McGill University, Roni worked in marketing with several consumer marketing firms, culminating as Director of Marketing and Sales at L’Oréal-Cosmair before branching off into the research field.
